I had the perfect focus group. My 20 or so friends at my gym. I have friends that are all shapes and sizes. From small guys who just look like they joined a gym, to big muscular guys who have been training for years. And everyone in between.

As a Graphic Designer and former Personal Trainer with many years of experience, I knew I had the skills to design every aspect of the perfect gym wear. From the perfect cuts, using the perfect materials with the perfect designs. Just know that every aspect of this men's workout wear has been meticulously planned.

But it hasn't come easy. I spent over a year going back and forth with manufacturers, suppliers and everyone else in between.

I drove Uber at night, whilst I worked on my gym wear business during the day. My social life with family and friends was virtually shut down for over a year. A lot of sacrifices have been made.